Founded in 2014 by Barry O’Dwyer. Sugabranding is an independent B2B global niche supplier of personalised sugar, spanning the hospitality, lifestyle and corporate
sectors.
Barry brings to the table a wealth of experience in understanding the needs of your branding, having spent most of his career as a graphic designer in advertising, design groups, and pharmaceuticals before founding his own publishing house. To date he has designed and
published thirty-nine books, on topics within the communications industry spanning photography, illustration, marketing, advertising, business and branding. The last mentioned being Superbrands an insight into 50 of the world’s superbrands.
Today, Sugabranding International has the privilege of working on personalised sugar projects, the world over, and has managed to break into new markets. These include iconic fashion houses, Ralph Lauren, PRADA, Paul Smith, Valentino, Anya Hinmarch, Canali & Gucci.
Demand from the USA is also increasing and comes from a wide range of business including:
James E Pepper an iconic Bourbon and Whiskey distillery in Kentucky.
Studio 27 an exclusive Art & Design Gallery in New York.
Barlume is a restaurant on Broadway New York.
babas is a coffee shop in Charleston South Carolina.
Jean‑Georges Vongerichten’s is a famous French Chef, with a restaurant empire in the US. We produced single sugar cubes for Private Members Club Chez Margaux based in New York, where they are in partnership with Jean‑Georges Vongerichten.
Wheelhouse is a Marketing & PR company based in Texas they too wanted the premier sugar cubes for an event.
In 2024 Sugabranding was voted Best Global Personalised Sugar Supplier by LUXlife Hospitality Awards for our exceptional ability to connect businesses with personalised Sugar solutions worldwide.
