Sweet Branding published in 2014. In addition to illustrating examples of the different types of sugar packaging, it also featured examples of our personalised tea and coffee service offered at the time of publication.
The Supreme Sugar Service published in 2017.
Pivoting to a hyper-specialised niche like custom sugar is a bold and memorable move. We decided that dropping our coffee and tea service entirely removed operational clutter and let us own a highly unique market segment. To our knowledge, no book has been published on personalised sugar, and we sent it to a targeted list of potential clients. It turned out to be sound decision.
